SAM THOMAS WORKS Book A Call

AI won’t replace creative work. But the creative professionals who adopt AI will replace those who don’t.

Everybody is talking about AI. Nobody is telling you how to implement it properly. I help agencies, studios and creative founders move past the noise and install actionable AI infrastructure into their businesses.

Book a free strategy call No commitment, just a chat

Creative professionals don’t lack the tools. They lack the clarity of knowing where the tools actually belong within their business. It’s knowing what AI should do - and what it shouldn’t.

Coming from a background in the music industry - with over 10 years of experience spanning touring music, events, and technical project management. My expertise predominantly comes from building systems, processes and infrastructure to support creative work.

I’ve spent the last three years building with AI to solve operational challenges in my own work. I am now focused on helping creative pros and small teams move past the noise and install actionable AI infrastructure into their businesses.

Creative AI Diagnostic.

For agencies, studios, and creative founders delivering client work. You have heard enough about AI. You want an honest answer about how it relates to your specific business needs, to enable growth, streamline production, or amplify creativity.

You walk away with
A complete roadmap, showing where AI can fit into your work. The opportunities, the efficiencies and challenges to watch out for. This helps you establish what AI should be used for, and what it shouldn’t, specific to the needs of your business. You walk away with the clarity to implement AI into your work safely, efficiently and ethically.
01I conduct interviews with you and any other key staff within the business to understand the challenges, bottlenecks and inefficiencies.
02Following my information gathering process, I map out the key opportunities for AI implementation. Primarily optimising for first steps and quick wins, allowing for a successful phased adoption of AI with minimal operational risk.
03You receive a 90-day AI implementation roadmap, specific to the needs of your business. The roadmap is designed to support the existing systems and workflows within your business, rather than replace them.
  • Includes opportunity matrix, investment forecast, and ROI potential.
  • Contains tool and tech stack recommendations.
  • Tailored towards both technical and non-technical founders.
  • All the information you need to take action the same week.
Book a free strategy call
Made With Machines Weekly

One AI system built from a real creative business, every week.

Made With Machines is a free weekly newsletter. Every Thursday, I publish one AI system running in a real creative business: the tools, the numbers, the decisions made along the way. Not what might be possible. What is being built.

If you want to see how AI works in practice before booking a call, this is the place to start.

Book a free strategy call.

Fifteen minutes. We talk about your work, your business, and where AI may be able to slot in.

You leave with a clearer view of where to focus next.

No commitment, just a chance to discuss.
Or open booking in a new tab →