SAM THOMAS_

I HELP CREATIVE PROFESSIONALS BUILD AI PRODUCTION SYSTEMS_

A NEWSLETTER, AN AI CONSULTANT, AND A DONE-FOR-YOU KNOWLEDGE ARCHITECTURE BUILD. FOR AGENCIES, STUDIOS, AND CREATIVE FOUNDERS REBUILDING AROUND AI.

// ABOUT_

I RUN DULL STUDIO. AN AI-NATIVE CREATIVE SHOP PRODUCING AD CREATIVE FOR DTC BRANDS OVERNIGHT. THE PIPELINE TURNS A BRAND URL INTO FIVE RENDERED AD CONCEPTS IN UNDER FOUR MINUTES. AROUND 60P IN API SPEND PER BRAND.

BUILDING IT TAUGHT ME WHAT MOST CREATIVE BUSINESSES ARE GETTING WRONG ABOUT AI. I NOW HELP OTHERS BUILD THE SAME KIND OF SYSTEMS FOR THEIR OWN WORK. THE PRODUCTION LAYER THAT TAKES WEEKS OF HUMAN TIME AND COMPRESSES IT TO MINUTES.

THE AGENCIES THAT WIN IN 2026 WON'T BE THE ONES WITH THE BEST AI TOOLS. THEY'LL BE THE ONES WHO BUILT SYSTEMS AROUND THEM. TOOLS ARE COMMODITIES. SYSTEMS ARE MOATS.

[ ] WORK WITH ME_

AI STRATEGIST IN A BOX_

$39 / INSTANT ACCESS

A STRUCTURED 30-MINUTE AI CONSULTATION BUILT ON THE SAME IMPLEMENTATION FRAMEWORKS USED BY MCKINSEY, BCG, DELOITTE, ACCENTURE, PWC AND A16Z. ADAPTED SPECIFICALLY FOR CREATIVE BUSINESSES AT SOLO, BOUTIQUE, AGENCY AND IN-HOUSE SCALE.

  • YOU WALK AWAY WITH A PERSONALISED 90-DAY AI IMPLEMENTATION ROADMAP
  • TOP 3 HIGHEST-LEVERAGE OPPORTUNITIES FOR YOUR SPECIFIC BUSINESS
  • A CUSTOM AI ASSISTANT YOU INSTALL IN YOUR OWN CLAUDE OR CHATGPT ACCOUNT, CONFIGURED FOR YOUR STEP-1 WORKFLOW
  • 30/60/90 DAY MEASUREMENT CRITERIA AND KILL CRITERIA
GET INSTANT ACCESS →

CREATIVE KNOWLEDGE ARCHITECTURE_

FROM £1,500 / 1 WEEK BUILD

A WORKING AI-POWERED KNOWLEDGE LAYER FOR YOUR CREATIVE BUSINESS. I ARCHITECT THE SYSTEM, INGEST YOUR YEARS OF SCATTERED BRIEFS, REFERENCES, MEETING NOTES AND PROJECT ARCHIVES, AND HAND OVER A MULTI-USER WORKSPACE YOUR TEAM CAN SEARCH AND QUERY IN SECONDS.

SOLO / SMALL TEAM_

£1,500 SETUP + £100/MO

FOR FREELANCERS, BOUTIQUE STUDIOS AND TEAMS UP TO 3. SINGLE WORKSPACE. UP TO 3 CONNECTED SOURCES. HOSTED, MAINTAINED, SOFTWARE COSTS INCLUDED.

AGENCY / TEAM_

£2,500 SETUP + £200/MO

FOR AGENCIES, STUDIOS AND IN-HOUSE TEAMS UP TO 30. MULTI-WORKSPACE. UP TO 6 CONNECTED SOURCES. TEAM TRAINING. ALL SOFTWARE COSTS INCLUDED.

  • BUILT IN A WEEK. YOUR TEAM USES IT VIA A SIMPLE WEB INTERFACE
  • INGESTS FROM DRIVE, DROPBOX, NOTION, SLACK, GMAIL , YOUR EXISTING TOOLS
  • MONTHLY HEALTH CHECK. NEW SOURCES INDEXED AUTOMATICALLY
  • YOU OWN THE DATA. WALK AWAY ANY TIME.
START AN ENQUIRY →

COHORT + ADVISORY_

COMING SOON / BY APPLICATION

BUILD-WITH-YOU GROUP COHORTS AND 1:1 ADVISORY ENGAGEMENTS FOR CREATIVE BUSINESSES READY TO REBUILD AROUND AI AT A DEEPER LEVEL. LAUNCHING ONCE THE FIRST KNOWLEDGE ARCHITECTURE BUILDS ARE COMPLETE.

  • SMALL GROUP COHORTS , RUN QUARTERLY
  • 1:1 ADVISORY , 3-MONTH MINIMUM, APPLICATION REQUIRED
  • JOIN THE NEWSLETTER TO BE NOTIFIED WHEN APPLICATIONS OPEN
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